Bus Rapid Transit Identity: An Overview of Current “Branding” Practice

Bus Rapid Transit Identity: An Overview of Current “Branding” Practice

The emergence of new bus rapid transit (BRT) systems in recent years has prompted transit agencies across North America to establish new and unique identity programs that communicate various benefits of improved bus service. These identities and brands, however, rely largely on perception and emotional reaction, which are difficult to quantify. This lack of “hard data” makes the efficacy of ide...

Bus Rapid Transit: An Overview

Bus Rapid Transit (BRT) is growing in popularity throughout the world. The reasons for this phenomenon include its passenger and developer attractiveness, its high performance and quality, and its ability to be built quickly, incrementally, and economically. BRT also provides sufficient transport capacity to meet demands in many corridors, even in the largest metropolitan regions. In the United...

Issues in Bus Rapid Transit

Bus Rapid Transit in Australasia Bus Rapid Transit in Australasia: Performance, Lessons Learned and Futures

This paper presents a review of Bus Rapid Transit (BRT) systems in Australasia. It describes the major systems operating in Adelaide, Brisbane and Sydney, outlining their infrastructure, operations and development characteristics. The performance of these systems in terms of patronage, markets, operations and overall urban development impacts is described. Lessons learned in their implementatio...

The Demand Performance of Bus Rapid Transit

This article uses a trip attribute approach to examine the relative passenger attractiveness of Bus Rapid Transit (BRT) systems compared to other transit modes. It examines how passengers value trip attributes for on-street bus, BRT, and light rail and heavy rail systems in passenger behavior research. Empirical data is presented which suggests that passengers value trip attributes for BRT and ...